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I am particularly attracted by the idea of the signature piece, that certain works of art can capture the public’s imagination: works becoming inextricably linked with their authors and coming to mind whenever the artists name is mentioned. Like a label or sign the image acts as a marker for the artist. It is linked to the idea of identity, status, fame and advertising, all products of the modern world and areas in which I am fascinated and like to explore visually.
My most recent work has looked at the idea that the yearly holiday is just another everyday object we interact with. In the numerous guidebooks and pamphlets, destinations are similarly grouped together in digestible sections, making them objects of desire that we use in our leisure time. The gloss and allure of the images tempt us to visit and be part of a location. From this we believe that we will be happier on our travels and that we are leaving the pressures of the everyday behind us. However there is a difference between actual experience and the sanitised reality printed on a page or postcard.
When the everyday person escapes from the familiar and becomes the artist for a period as the landscapes and landmarks are a canvas to connect to a higher cultural ground. We place ourselves against the picture perfect scenes that adorn postcards and travel ephemera. They are then shown adoringly to their friends and anyone else who will show interest. It is from the positive feedback and envy for the collection of snapshots that the photographer feels success. It is a longing, the human desire to want more, grow in stature and be recognised; to be considered someone. Everything is linked to improving our life and this is attributed to our capitalist society. Everyday we are confronted by advertisements telling us we need more and a place or product will enhance our quality of life. We oblige, celebrating our acceptance through our smiles in photograph albums.